Datacasting Mobile IP Datacasting
Next Generation IPTV Services and Technologies by Gerard O’Driscoll Hardcover
“The television entertainment industry is currently experiencing a major transformation as broadband subscribers and improvements in compression techniques for digital video content continue to grow. This growth is fueling the demand for a new generation of technology professionals who will be responsible for implementing IP-based video services and digital home services around the world. Next Generation IPTV Services and Technologies explores key challenges associated with successfully managing the technical operation of an IPTV networking infrastructure and provides networking and IT specialists entering the IPTV sector with sound coverage of state-of-the-art technologies used to build end-to-end IPTV systems.”
Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market by Chetan Sharma, Joe Herzog, and Victor Melfi Hardcover
“There’s plenty of buzz surrounding mobile advertising. The next step is transforming that buzz into real business. Mobile Advertising helps do that by covering the conceptual, analytical, and practical applications of mobile advertising, giving marketers, service providers, and investors in-depth guidance on tapping the full potential of mobile advertising.
Despite the excitement about mobile advertising, there are significant obstacles to overcome before the medium can become truly meaningful. Here, you’ll find a detailed and honest analysis of the hurdles that remain, as well as perspectives on managing and solving them. The authors address direct response promotions and advertisements; search advertising and its pricing and auction derivatives; and brand-based campaigning. While there’s work to be done, the authors remain bullish on the opportunity.”
Mobile IP datacasting: mobile operators’ positioning by Ovum Plc Digital Download: PDF
“Operators are just rolling out their 3G networks, so the last thing you’d expect is talk of new network technologies. However, a raft of new technologies are emerging that promise to deliver live television content to the mass market. The solutions are just shaping up, but a large number of problems are still unresolved. Operators should lead industry action in defining technologies and strategies.”
802.11 Wireless Networks: The Definitive Guide, Second Edition (Definitive Guide) by Matthew Gast Paperback
“As we all know by now, wireless networks offer many advantages over fixed (or wired) networks. Foremost on that list is mobility, since going wireless frees you from the tether of an Ethernet cable at a desk. But that’s just the tip of the cable-free iceberg. Wireless networks are also more flexible, faster and easier for you to use, and more affordable to deploy and maintain. The de facto standard for wireless networking is the 802.11 protocol, which includes Wi-Fi (the wireless standard known as 802.11b) and its faster cousin, 802.11g. With easy-to-install 802.11 network hardware available everywhere you turn, the choice seems simple, and many people dive into wireless computing with less thought and planning than they’d give to a wired network. But it’s wise to be familiar with both the capabilities and risks associated with the 802.11 protocols. And 802.11 Wireless Networks: The Definitive Guide, 2nd Edition is the perfect place to start. This updated edition covers everything you’ll ever need to know about wireless technology. Designed with the system administrator or serious home user in mind, it’s a no-nonsense guide for setting up 802.11 on Windows and Linux.”
Datacasting: The bush and the old lose out: An article from: Review - Institute of Public Affairs by Jim Hoggett Digital HTML
Microsoft Windows Server 2003 Deployment Kit: A Microsoft Resource Kit by Microsoft Corporation and Microsoft Corporation Paperback
“This powerfully comprehensive, seven-volume kit provides information and tools IT professionals need for deploying Windows Server 2003#151;straight from the Microsoft Windows product team.”